30 Ways To Close Sales

1. The Assumptive Close (Page 6)

Act as if the customer has already decided and move forward with next steps.
👉 Example: "Should we schedule delivery for Monday or Tuesday?"

2. The Urgency Close (Now or Never Close) (Page 9)

Create a sense of urgency by offering a limited-time deal.
👉 Example: "This special price is only available until the end of the day."

3. The Summary Close (Page 14)

Recap the key benefits and value to reinforce the decision.
👉 Example: "So, you’re getting A, B, and C, all at this special price. Sounds good?"

4. The Option Close (Page 19)

Offer two or more choices, both leading to a sale.
👉 Example: "Would you prefer the standard or premium package?"

5. The Soft Close (Page 24)

Gently test the waters without pressuring the customer.
👉 Example: "Would it make sense to move forward with this today?"

6. The Hard Close (Page 29)

A direct, no-nonsense approach to pushing for a decision.
👉 Example: "Are you ready to sign today?"

7. The Question Close (Page 34)

Ask a question to encourage commitment.
👉 Example: "What’s stopping you from moving forward today?"

8. The Puppy Dog Close (Page 39)

Offer a free trial or test drive, so they get attached to the product.
👉 Example: "Take it home for a week and see how you like it!"

9. The Testimonial Close (Page 44)

Share a success story from a satisfied customer.
👉 Example: "One of our clients had the same concern, but after buying, they saw great results."

10. The Objection Close (Page 49)

Address and eliminate objections before closing.
👉 Example: "If we solve that issue, would you be ready to move forward?"

11. The Takeaway Close (Page 54)

Pretend to remove an offer to trigger fear of missing out (FOMO).
👉 Example: "If price is the issue, we can remove this feature to make it work for you."

12. The Reverse Close (Page 59)

Make the customer convince you why they should buy.
👉 Example: "Why do you think this would be a good fit for you?"

13. The Columbo Close (Page 64)

A last-minute, casual question to get them to agree.
👉 Example: "Oh, just one more thing—wouldn’t this solve your problem perfectly?"

14. The Ben Franklin Close (Page 69)

Use a classic pros and cons list to highlight the benefits.
👉 Example: "Let’s list the pros and cons—looks like the pros outweigh the cons!"

15. The Value Stack Close (Page 75)

Keep adding bonuses or benefits to increase perceived value.
👉 Example: "You’ll also get this free add-on, plus a one-year warranty!"

16. The Guarantee Close (Page 80)

Reduce risk by offering a money-back guarantee or warranty.
👉 Example: "If you're not satisfied within 30 days, you’ll get a full refund."

17. The Referral Close (Page 85)

Offer an incentive for referrals to increase confidence.
👉 Example: "Our customers love it—do you know someone else who would benefit too?"

18. The Silent Close (Page 90)

After making the offer, remain silent and let the customer respond.
👉 Example: Pause after presenting the price and let them think.

19. The Trial Close (Page 95)

Get a small commitment before the final sale.
👉 Example: "If we got you approved, would you be ready to move forward?"

20. The "If I Can" Close (Page 100)

Negotiate by offering a trade-off.
👉 Example: "If I can get you a discount, would you sign today?"

21. The Emotional Close (Page 105)

Tap into the customer’s emotions to encourage a decision.
👉 Example: "Imagine how much easier your life will be with this product!"

22. The Future Pacing Close (Page 110)

Get the prospect to envision themselves using the product.
👉 Example: "How do you see yourself benefiting from this in six months?"

23. The Price Contrast Close (Page 115)

Compare the cost to something familiar to show its worth.
👉 Example: "This costs less per day than your daily coffee!"

24. The Social Proof Close (Page 120)

Show how others in their situation have made the same choice.
👉 Example: "85% of businesses like yours have already switched to this solution."

25. The Reciprocity Close (Page 125)

Give something first, then ask for the sale.
👉 Example: "Here’s a free consultation—do you want to continue with the full service?"

26. The Visualization Close (Page 130)

Have the customer visualize using the product.
👉 Example: "Can you see yourself enjoying this every day?"

27. The Data-Driven Close (Page 135)

Use facts and statistics to make a logical argument.
👉 Example: "Studies show that this improves efficiency by 30%—wouldn’t that help your business?"

28. The Fear of Loss Close (Page 140)

Highlight what they’ll lose if they don’t act now.
👉 Example: "If you don’t lock this in today, the price might go up next week."

29. The Peer Pressure Close (Page 145)

Show that their competitors or peers are already using it.
👉 Example: "Your top competitor just signed up—should we get you on board too?"

30. The Payment Plan Close (Page 150)

Make the purchase easier by breaking down the cost.
👉 Example: "You can get this today for just $20/month instead of paying all at once."

Each of these closing techniques can be adapted based on the situation, product, and customer.